PROJECT:

• Creative Direction/ Concept Development

• Custom Illustration

• Digital Design

• Print Design

LOCATION:

Nashville, TN

DESCRIPTION:

I was invited to create the brandmark for The Chloe — which is a bit outside of my usual lane, but the crossover felt right, especially alongside the best creative partners: Remick Arch, Kaitlin Goodwin, and Sara Costello.

Rooted in Nashville lore, we drew inspiration from the coyote that casually wandered into the bathroom at the Music City Center in 2019 and quickly became a local icon. From there, I created a suite of custom coyote illustrations revolving around the moon. Designed to live seamlessly across the entire project, these coyotes span print and digital assets as well as environmental applications like wallpaper, lampshades, and rugs.