PROJECT:

• Brand Identity

• Illustration

• Digital Design

• Print Design

LOCATION:

Nashville, TN

DESCRIPTION:

I was invited to create the branding for The Chloe in Nashville — which is a bit outside my usual lane, but the crossover felt right for this one, especially alongside the best creative partners: Remick Arch, Kaitlin Goodwin, and Sara Costello.

Rooted in Nashville lore, we drew inspiration from the coyote that casually wandered into a bathroom at Music City Center in 2019 and quickly became a local icon. From there, I created a suite of custom illustrations designed to live seamlessly across the entire project — spanning print and digital assets like marketing, advertising, web, and socials, and also extending across environmental applications like wallpaper, lampshades, and rugs.